Media Consumption Research ( TV CHANNELS, DIFFERENT MEDIA, SERVICES)

Audience Trends Research 

Give examples and statistics to back up your answer. 

How are the audience trends of media consumption being affected by the changing technology in society? 

NZ On Air Report (2014-2018)  OVERALL TV CHANNELS TREND 

- FOUR, TVNZ kidzone and The Zone declines as a response to launch of Netflix, Lightbox, Neon, NZ On Screen 

- Top channels:

1. linear TV

2. TVNZ1 

- Top sites:

1. Youtube 

2. Facebook 

nzherald TRENDS OF DIFFERENT MEDIA 

- downward trend of broadcast  TV 83% and Radio 67% based on survey data by NZ on Air 

- in contrast, trend for online platform such as online video viewing, SVOD viewing and pay-per-view services increased by 15% & 11%

- Netflix used more than major free-to-air channels such as Three and TVNZD - excluding  TVNZ1 which viewing had increased by 3%

Newspaper articles 

Flicks.co.nz VIDEO-ON-DEMAND SERVICES | PAY-PER-VIEW SERVICES 

-Video-on-demand services (SVOD)  include Neon, Netflix, Quickflix and Lightbox

-Pay-per-view services (PPVS)  include Google Play, iTunes, NZ Film on Demand, Vimeo on Demand, Youtube Red. Video Ezy on Demand was unsuccessful.

thebigq.org NETFLIX 

-2018, 1.2m netflix subscriber in nz while 125m worldwide netflix subscriber 

-USA cinema attendance dropped to lowest level since 1995. people wondered if, 'netflix was killing the cinema' 

How would this information affect marketing,  distribution and exhibition for a film you were making? 

thebigq.org

- streaming services changes how film is produced and distributed.  For instance, the film's economic value  is less compared the film where it was bought by the cinemas and released. 

- streaming services provide the platform for an independent filmmaker to gain more attention. Indie films respond to social changes by including topics such as issues of diversity, issues of power and corruption which are very topical