CHANGES IN TECHNOLOGY AND HOW IT IMPACTS EVERY PART OF THE PRODUCTION PROCESS (production / post-production / distribution / exhibition / consumption)

research source: comcast business 'the impact of technology on the film industry now and then' 

Production 

Filming 

Then:

- in 1909, aerial shots were taken by using an aircraft-mounted camera. 

- edges of props and sets could be seen creating an unrealistic viewing experience for audiences 

Now:

- drones are used to capture the best shot, it uses algorithms on filmmaking techniques to get certain shot sizes, viewing angles, and screen position 

- 3D printing has led to higher quality and easy customisation of props and sets 

- 3D printed objects exist in physical space interacting with actors realistically by virtue unlike CGI

Cameras

Then: film cameras 

- when conducting multiple takes of a scene it is costly because it requires using large amounts of film

- the film is delicate and the smallest scratch could ruin an entire scene 

- actors got feedback from directors without being able to see what they were doing and how they could improve no visual aid 

Now: digital cameras 

- by using multiple cameras, multiple shots of angle can be taken at once. 

- incredible picture display by using high definition cameras such as digital single-lens reflex cameras (DSLR)

- digital-back cameras allows actors to gather around the camera and watch the scene filmed helping to see what they can improve on 

Post-production 

Then:

- physically cutting & pasting films, using a splcer and threading film on a machine with a viewer

Now:

- the cloud has allowed filmmakers to work the production globally. Files can be shared between multiple project groups making collaboration easier. 

- advanced film-editing software enables effects to be created. These effects fuse with the footage shot by the digital camera to help realistically create an imaginary world. 

Distribution 

Then:

- film studios promote upcoming film production via posters, magazine ads, newspaper articles, billboards, etc. 

Now:

- self- distribution platforms deliver content online globally to create marketing campaigns 

- promotional material ?

- social media groups, catergories and hashtags allows filmmakers to specifically target particular demographic with similar interests. 

Exhibition

Then:

- "nickelodeons", or 5-cent movies theatres, offer easy and inexpensive way to watch movies, increasing public's appeal to the film 

- profits for studios were increased by the VHS video players and laser disc players. However, this caused a decrease in theatre attendance in 1970s. 

Now:

- electronic home video (inclu. streaming services and on-demand programming) revenue projected to surpass that of U.S cinema, by 2018 

- second-screen apps allows viewer to get info and bts look on their phone while watching film

- in-theatre experience enchanced with advanced speakers, more immersive experience making audience feel like they are in the movie

Cost 

Then:

- high cost to record on film = prevent growth of independent filmmakers

- high costs for movie starts, agency fee, rising production costs and advertising campaigns

- introduction of special effects increased budget 

Now:

- digital cameras less expensive than purchasing and developing film 

- advanced cameras used by one person cutting costs of crewmember needed on a shoot

-crowdfunding sites allows audiences donate to campaigns interesting them