CHANGES IN TECHNOLOGY AND HOW IT IMPACTS EVERY PART OF THE PRODUCTION PROCESS (production / post-production / distribution / exhibition / consumption)
research source: comcast business 'the impact of technology on the film industry now and then'
Production
Filming
Then:
- in 1909, aerial shots were taken by using an aircraft-mounted camera.
- edges of props and sets could be seen creating an unrealistic viewing experience for audiences
Now:
- drones are used to capture the best shot, it uses algorithms on filmmaking techniques to get certain shot sizes, viewing angles, and screen position
- 3D printing has led to higher quality and easy customisation of props and sets
- 3D printed objects exist in physical space interacting with actors realistically by virtue unlike CGI
Cameras
Then: film cameras
- when conducting multiple takes of a scene it is costly because it requires using large amounts of film
- the film is delicate and the smallest scratch could ruin an entire scene
- actors got feedback from directors without being able to see what they were doing and how they could improve no visual aid
Now: digital cameras
- by using multiple cameras, multiple shots of angle can be taken at once.
- incredible picture display by using high definition cameras such as digital single-lens reflex cameras (DSLR)
- digital-back cameras allows actors to gather around the camera and watch the scene filmed helping to see what they can improve on
Post-production
Then:
- physically cutting & pasting films, using a splcer and threading film on a machine with a viewer
Now:
- the cloud has allowed filmmakers to work the production globally. Files can be shared between multiple project groups making collaboration easier.
- advanced film-editing software enables effects to be created. These effects fuse with the footage shot by the digital camera to help realistically create an imaginary world.
Distribution
Then:
- film studios promote upcoming film production via posters, magazine ads, newspaper articles, billboards, etc.
Now:
- self- distribution platforms deliver content online globally to create marketing campaigns
- promotional material ?
- social media groups, catergories and hashtags allows filmmakers to specifically target particular demographic with similar interests.
Exhibition
Then:
- "nickelodeons", or 5-cent movies theatres, offer easy and inexpensive way to watch movies, increasing public's appeal to the film
- profits for studios were increased by the VHS video players and laser disc players. However, this caused a decrease in theatre attendance in 1970s.
Now:
- electronic home video (inclu. streaming services and on-demand programming) revenue projected to surpass that of U.S cinema, by 2018
- second-screen apps allows viewer to get info and bts look on their phone while watching film
- in-theatre experience enchanced with advanced speakers, more immersive experience making audience feel like they are in the movie
Cost
Then:
- high cost to record on film = prevent growth of independent filmmakers
- high costs for movie starts, agency fee, rising production costs and advertising campaigns
- introduction of special effects increased budget
Now:
- digital cameras less expensive than purchasing and developing film
- advanced cameras used by one person cutting costs of crewmember needed on a shoot
-crowdfunding sites allows audiences donate to campaigns interesting them