プリシラ　の　b l o g

CHANGES IN TECHNOLOGY AND HOW IT IMPACTS EVERY PART OF THE PRODUCTION PROCESS (production / post-production / distribution / exhibition / consumption)

research source: comcast business 'the impact of technology on the film industry now and then'

Production

Filming

Then:

- in 1909, aerial shots were taken by using an aircraft-mounted camera.

- edges of props and sets could be seen creating an unrealistic viewing experience for audiences

Now:

- drones are used to capture the best shot, it uses algorithms on filmmaking techniques to get certain shot sizes, viewing angles, and screen position

- 3D printing has led to higher quality and easy customisation of props and sets

- 3D printed objects exist in physical space interacting with actors realistically by virtue unlike CGI

Cameras

Then: film cameras

- when conducting multiple takes of a scene it is costly because it requires using large amounts of film

- the film is delicate and the smallest scratch could ruin an entire scene

- actors got feedback from directors without being able to see what they were doing and how they could improve no visual aid

Now: digital cameras

- by using multiple cameras, multiple shots of angle can be taken at once.

- incredible picture display by using high definition cameras such as digital single-lens reflex cameras (DSLR)

- digital-back cameras allows actors to gather around the camera and watch the scene filmed helping to see what they can improve on

Post-production

Then:

- physically cutting & pasting films, using a splcer and threading film on a machine with a viewer

Now:

- the cloud has allowed filmmakers to work the production globally. Files can be shared between multiple project groups making collaboration easier.

- advanced film-editing software enables effects to be created. These effects fuse with the footage shot by the digital camera to help realistically create an imaginary world.

Distribution

Then:

- film studios promote upcoming film production via posters, magazine ads, newspaper articles, billboards, etc.

Now:

- self- distribution platforms deliver content online globally to create marketing campaigns

- promotional material ?

- social media groups, catergories and hashtags allows filmmakers to specifically target particular demographic with similar interests.

Exhibition

Then:

- "nickelodeons", or 5-cent movies theatres, offer easy and inexpensive way to watch movies, increasing public's appeal to the film

- profits for studios were increased by the VHS video players and laser disc players. However, this caused a decrease in theatre attendance in 1970s.

Now: